Channels

The channels an Agent engages buyers through, and the anatomy shared by all of them.

A channel is one way an Agents engages buyers. Spara offers five:

• Chat: website chat that qualifies visitors, surfaces content, and books meetings in real time.
• Email: automated reply handling and outreach cadences.
• Phone: incoming and outgoing AI phone calls.
• SMS: text-message conversations.
• Product Demo: a live, voice-narrated product walkthrough with synchronized visuals.

An Agent can have several channels (even several of the same type), each activated by its own trigger. Together they let one Agent meet a buyer wherever they are.

A channel's Overview tab summarizes what makes it up.

How channels are built

However different the channels look to a buyer, every channel is configured and run the same way: the same editor, the same draft-and-publish lifecycle, the same testing and optimization tools. Those shared building blocks are covered under Configuring Channels:

• AI Instructions: the prompt that defines how a channel behaves.
• Abilities: tools it can use mid-conversation.
• Testing: validate a draft before going live.
• Ask Spara AI: analyze and rewrite instructions.
• Saving & Publishing: drafts and the single live version.
• A/B Testing: split traffic across variants to optimize conversion.

Starting criteria

Every channel has a trigger that determines when it activates: a Chat channel might appear only on certain pages, a Phone channel answers a specific phone number, an Email channel replies from a connected inbox. Triggers are also how Spara groups channels for A/B Testing: variants that share a trigger split its traffic.