SMS
How the SMS channel automates sales conversations over text.
The SMS channel automates sales interactions over text message, handling incoming texts from leads and sending outgoing texts through Workflows.
Incoming replies: Spara responds to incoming text messages from leads, answering questions and moving them through your sales funnel without rep involvement.
Automated outgoing texts: Spara sends texts to leads as part of a workflow. For example, after a lead submits a form, a workflow can send an immediate text to prompt them to schedule a meeting.
Spara does not send cold or unsolicited outgoing texts outside of your workflows.
Configuration
Instructions
The SMS channel is configured through its AI Instructions, the same way every channel is built. Use them to define the channel's persona, tone, and how it should handle common scenarios like questions, objections, and handoffs to a rep.
Phone number setup
Each SMS channel can be assigned an incoming phone number on the Configuration tab. This is the number it answers texts on and sends outgoing texts from. Phone numbers are provisioned through Twilio. Contact your Spara account manager to enable texting and provision numbers for your account.
Twilio registration required. Before your SMS channel can send or receive messages, your brand and messaging campaign must be registered and approved through Twilio's A2P 10DLC process. This industry-wide requirement verifies your business and ensures your messaging complies with carrier standards. Your Spara CSM handles the registration, but you'll need to provide a campaign description, links to your Terms of Service and Privacy Policy (with SMS opt-in language), and sample messages. See the https://docs.spara.com/guides/onboarding-guides/text-agent-onboarding for full details.
Each phone number can only be assigned to one published SMS channel at a time. If you try to publish one with a number already in use, you'll see a conflict error.
Outgoing texts with workflows
The Send Text Step step in workflows lets you send personalized outgoing texts to leads as part of a broader automated sequence. Pair it with Wait and Condition steps to build multi-touch SMS follow-up flows.
Per-recipient frequency cap. Spara enforces a daily ceiling on outgoing texts sent to any single lead. When the cap is reached, further outgoing texts to that lead are skipped for the remainder of the day.
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