# Lead Enrichment When a lead provides their work email address during a conversation, Spara automatically enriches their record with additional contact and company data from a third-party data vendor. This gives your agents — and your sales team — a fuller picture of who they're talking to, without the lead needing to provide every detail themselves. Enrichment runs in the background and typically completes within seconds. The enriched data appears on the Lead Details tab of the [Leads](/platform/leads.md) detail page and is available to agents in subsequent messages. ## When enrichment runs Enrichment triggers automatically when a lead's **email address** is captured — whether the lead typed it in chat, submitted it through a webform, or it was passed in via [https://docs.spara.com/developers/spara-api/query-parameters](https://docs.spara.com/developers/spara-api/query-parameters "mention"). Requirements for enrichment to run: * The lead must have a **work email address**. Personal email domains (Gmail, Yahoo, Outlook, Hotmail, etc.) are excluded because data vendors cannot reliably match them to contact or company records. * Enrichment runs **once per 24-hour period** per lead. If a lead's email changes, enrichment runs again for the new address. ## What data is enriched Enrichment populates two categories of data on the lead record: ### Personal information | Field | Description | | ---------------------- | ---------------------------------------------------- | | **Name** | First and last name from the contact record | | **Job title** | Current role at their company | | **Seniority** | Level (e.g., Director, VP, C-Suite) | | **Department** | Functional area (e.g., Engineering, Marketing) | | **LinkedIn profile** | URL to their LinkedIn profile | | **Location** | Geographic location | | **Skills & interests** | Professional skills and interests from their profile | ### Company details | Field | Description | | ------------------------ | --------------------------------------- | | **Company name** | Legal or common company name | | **Website** | Company website URL | | **Industry** | Primary industry classification | | **Revenue** | Estimated annual revenue | | **Headcount** | Approximate employee count | | **Business model** | B2B, B2C, marketplace, etc. | | **Products** | Key products or services offered | | **Corporate objectives** | Strategic goals and initiatives | | **Competitors** | Known competitors in their space | | **Recent news** | Recent press coverage and announcements | Not all fields are guaranteed — availability depends on the data vendor's coverage for each contact and company. ### Conversation summary In addition to vendor-sourced data, Spara generates an AI-powered **conversation summary** after the lead has engaged. This includes: * A summary of the conversation so far * Questions the lead asked * Sales stage assessment * Pain points identified * Interests expressed The conversation summary updates as the lead continues to interact with your agents. ## How enriched data is used Enriched data benefits both your agents and your team: * **Agent context** — Agents can reference enriched data in their responses. For example, if enrichment reveals the lead works at a Fortune 500 company, the agent can tailor its pitch accordingly. * **Lead details** — Your team sees enriched data on the [**Leads**](https://app.spara.co/leads) page, giving sales reps context before they take over a conversation or reach out directly. * **Workflow conditions** — Enriched fields can be used in [Workflows](/agents/workflows.md) conditions to route leads based on company size, industry, or seniority. * **CRM syncing** — Enriched data syncs to your connected CRM ([Salesforce](/integrations/crm-integrations/salesforce.md), [Hubspot (CRM)](/integrations/crm-integrations/hubspot-crm.md), or [Marketo](/integrations/crm-integrations/marketo.md)). ## FAQ ### What's the difference between enrichment and deanonymization? [Deanonymization](/agents/chat-agents/deanonymization.md) identifies anonymous visitors using IP and behavioral signals — no email required. Enrichment takes a lead whose email is already known and layers on additional contact and company data. Deanonymization is the first guess at who someone is; enrichment fills in the full picture once you have a confirmed identity. ### Does enrichment work with personal email addresses? No. Enrichment requires a work email address. Personal domains like Gmail, Yahoo, and Outlook are excluded because data vendors cannot reliably match them to professional records. ### Can I disable enrichment? Enrichment is enabled by default for all organizations. Contact your Spara account manager if you need to disable it. ### How often is enrichment data refreshed? Enrichment runs once per lead when their email is first captured, and can re-run if their email address changes. Company data is refreshed periodically to keep information like revenue, headcount, and news current. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.spara.com/agents/chat-agents/lead-enrichment.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.