Pause workflow execution for a set amount of time.
The Wait step pauses a lead's progression through the workflow for a fixed duration before continuing to the next step.
The Wait step configuration panel.
Configuration
Set the duration and unit:
Minutes — e.g., 30 minutes
Hours — e.g., 4 hours
Days — e.g., 2 days
The minimum duration is 1 unit (1 minute, 1 hour, or 1 day). The maximum is 30 days.
For scheduling actions at a specific clock time rather than a relative delay, use the Time of Day Step instead.
Common Patterns
Give leads time to act
Place a Wait before a follow-up step. For example: send an email, wait 2 days, then call phone if no reply.
Space out outreach
Avoid contacting leads too frequently by adding Wait steps between Send Email, Send Text, and Call Phone steps.
Behavior During Unpublish/Republish
If a workflow is unpublished while a lead is mid-wait, that lead's timer is paused. When the workflow is republished, the timer resumes from where it left off.
