> For the complete documentation index, see [llms.txt](https://docs.spara.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.spara.com/developers/data-model/data-model/account.md).

# Account

The fields on the Spara Account object and how to reference them on a lead with the lead\_account\_ prefix.

An **Account** is a company — analogous to a Salesforce **Account** or a HubSpot **Company**. It holds firmographic data plus any custom account fields you define. For how Accounts relate to Leads, Owners, and Deals, see [Spara Objects & Fields](/developers/data-model/data-model.md).

Accounts are populated by your [CRM integration](https://docs.spara.com/integrations/crm-integrations) or through the Leads API. Account fields are not gathered by agents, and custom account fields must exist in your Data Model before the API will accept them.

## Account Fields

When a Lead is linked to an Account, the Account's fields are available on the lead with the `lead_account_` prefix — use these API names in personalization templates, workflow conditions, and API responses.

| Field                  | API name                      | Type      | Description                              |
| ---------------------- | ----------------------------- | --------- | ---------------------------------------- |
| Account company name   | `lead_account_company_name`   | `String`  | Company name on the lead's CRM account   |
| Account website        | `lead_account_website`        | `String`  | Website on the lead's CRM account        |
| Account industry       | `lead_account_industry`       | `String`  | Industry on the lead's CRM account       |
| Account employee count | `lead_account_employee_count` | `Integer` | Employee count on the lead's CRM account |
| Account annual revenue | `lead_account_annual_revenue` | `Integer` | Annual revenue on the lead's CRM account |
| Account billing city   | `lead_account_billing_city`   | `String`  | Billing city on the lead's CRM account   |

The lead also carries its own lightweight company fields (`company_name`, `num_employees`), captured directly on the Lead by agents or enrichment — see [Lead](/developers/data-model/data-model/lead.md). The `lead_account_` fields always reflect the linked Account record, while the lead-level fields reflect what was captured about the person.

## Related

* The Account's owner is available on the lead with the `lead_account_owner_` prefix — see [Owner](/developers/data-model/data-model/owner.md).
* Accounts appear in the app on the [Accounts](https://docs.spara.com/platform/accounts) page.


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