Account

The fields on the Spara Account object and how to reference them on a lead with the lead_account_ prefix.

An Account is a company — analogous to a Salesforce Account or a HubSpot Company. It holds firmographic data plus any custom account fields you define. For how Accounts relate to Leads, Owners, and Deals, see Spara Objects & Fields.

Accounts are populated by your CRM integration or through the Leads API. Account fields are not gathered by agents, and custom account fields must exist in your Data Model before the API will accept them.

Account Fields

When a Lead is linked to an Account, the Account's fields are available on the lead with the lead_account_ prefix — use these API names in personalization templates, workflow conditions, and API responses.

Field	API name	Type	Description
Account company name	lead_account_company_name	String	Company name on the lead's CRM account
Account website	lead_account_website	String	Website on the lead's CRM account
Account industry	lead_account_industry	String	Industry on the lead's CRM account
Account employee count	lead_account_employee_count	Integer	Employee count on the lead's CRM account
Account annual revenue	lead_account_annual_revenue	Integer	Annual revenue on the lead's CRM account
Account billing city	lead_account_billing_city	String	Billing city on the lead's CRM account

The lead also carries its own lightweight company fields (company_name, num_employees), captured directly on the Lead by agents or enrichment — see Lead. The lead_account_ fields always reflect the linked Account record, while the lead-level fields reflect what was captured about the person.

Related

• The Account's owner is available on the lead with the lead_account_owner_ prefix — see Owner.
• Accounts appear in the app on the Accounts page.