Lead

Every built-in field on the Spara Lead object, organized by category, with the API name for each.

A Lead is a single person on the buying side — the center of Spara's data model. This page catalogs every built-in Lead field. For how the Lead relates to the other objects, see Spara Objects & Fields.

Every field has an API name — the snake_case identifier in the tables below. Use the API name when referencing a field programmatically:

• Personalization templates — {{ first_name }} in agent instructions, emails, and text messages. See Guide: How to Use Spara's Text Editor.
• Workflow conditions — comparing field values in Condition steps.
• API requests and responses — lead fields in the Web API and Javascript API.
• Webhook payloads — field values delivered by Webhooks.

Custom fields your team defines appear in your instance alongside these built-ins; the Data Model page shows each one's API name.

Fields from the lead's linked Account and Owner are also available on the lead, prefixed with lead_account_ and lead_owner_ — see Account and Owner for those.

Lead Info

Field	API name	Type	Description
First name	first_name	String	Lead's first name
Last name	last_name	String	Lead's last name
Full name	full_name	String	First and last name combined; falls back to the best identity available for the lead
Email	email	String	Lead's email address
Phone number	phone_number	String	Lead's phone number
Job title	job_title	String	Lead's job title or role
Lead source	lead_source	Picklist	How this lead was created in Spara. Spara — created via Chat or Voice agents Salesforce — synced from Salesforce CRM HubSpot — synced from HubSpot CRM Marketo — synced from Marketo CRM Leads API — created via the Leads API Deanonymized — identified via IP/behavioral matching
Lead stage	lead_stage	Picklist	Current stage in the sales funnel, calculated from lead activity. Browsing — visiting pages but hasn't engaged Engaged — has sent at least one message or made a call Email Captured — email address has been collected Webform Submitted — submitted a webform Calendar Shown — was shown a scheduling calendar Meeting Scheduled — has a meeting scheduled Synced from CRM — imported from CRM with no local activity Note: CRM field mappings continue to receive the value Call scheduled for this stage, so existing CRM picklists and automations are unaffected.
Lead created at	lead_created_at	Timestamp	Timestamp when the lead was first created
Lead URL (Spara)	lead_url	String	URL to the lead's profile page in the Spara platform
Conversation summary	conversation_summary	String	AI-generated summary of the lead's conversation history
Conversation interests	conversation_interests	String	Lead's interests identified from conversations
Conversation pain points	conversation_pain_points	String	Pain points identified from conversations
Most recent call summary	most_recent_call_summary	String	Summary of the most recently completed voice call
Organization name	org_name	String	Your organization's name
Sales rep name	sales_rep_name	String	Display name of the sales rep persona your agents speak as

Account Info

These fields describe the lead's company as captured on the Lead itself. Fields from the linked Account object are separately available — see Account.

Field	API name	Type	Description
Company name	company_name	String	Name of the lead's company
Employee count	num_employees	Integer	Number of employees at the lead's company

Website Activity

Field	API name	Type	Description
Current URL	current_url	String	Page the lead is currently viewing
Initial URL	initial_url	String	First page visited by the lead
Last page visited	last_webpage_visited	String	Most recently visited page URL
Pages visited	webpages_visited	List	List of unique URLs visited, most recent first
Website visited at	website_visited_at	Timestamp	Timestamp of the lead's most recent page visit
Referrer	referrer	String	External site or page the lead came from
IP country	ip_country	String	2-letter country code from the lead's IP address
IP country name	ip_country_name	String	Full country name from the lead's IP address
IP region	ip_region	String	State or region from the lead's IP address
IP city	ip_city	String	Approximate city from the lead's IP address
Timezone	timezone	String	IANA timezone of the lead (e.g. America/New_York)

Chat Activity

Field	API name	Type	Description
Conversation started at	conversation_started_at	Timestamp	Timestamp when the lead first started a chat
Opened chat	opened_chat	Boolean	Whether the lead has opened the chat widget
Sent chat message	sent_chat_message	Boolean	Whether the lead has sent at least one message
Chat dropoff at	chat_dropoff_at	Timestamp	Timestamp when the lead last engaged in chat
Prospect message count	prospect_message_count	Integer	Total chat messages sent by the lead
Organization message count	organization_message_count	Integer	Total chat messages the agent has sent to the lead
Engaged channels	engaged_channels	String	Which Spara channels the lead has interacted with (Chat, Phone, Product Demo, Email, Text)

Email Activity

Field	API name	Type	Description
Email opened at	email_opened_at	Timestamp	Timestamp when the lead opened an email
Email link clicked at	email_link_clicked_at	Timestamp	Timestamp when the lead clicked a link in an email
Last email sent at	last_email_sent_at	Timestamp	Timestamp of the most recent email sent to the lead
Last email agent sent at	last_email_agent_sent_to_lead_at	Timestamp	Timestamp when the last email was sent from the agent to the lead
Last email lead sent at	last_email_lead_sent_to_agent_at	Timestamp	Timestamp when the last email was sent from the lead to the agent
Lead replied to email agent	has_lead_replied_to_email_agent	Boolean	True if the lead replied to any email sent by a workflow
Email validation status	email_validation_status	Picklist	Result of email address validation. Valid — address is deliverable Invalid — address is not deliverable Unknown — not yet validated
Email unsubscribed	email_unsubscribed	Boolean	Whether the lead's email address has unsubscribed from emails
Unsubscribed at	unsubscribed_at	Timestamp	Timestamp when the email address unsubscribed. The opt-out belongs to the address, so it shows on every Lead sharing that address

Email opened at and Email link clicked at stay empty if your organization has turned off Email Tracking under Settings → Email Configuration.

Phone & Text Activity

Field	API name	Type	Description
Most recent outgoing call — cold transferred	most_recent_outgoing_call_cold_transferred	Boolean	Whether the call was cold transferred to a rep
Most recent outgoing call — warm transferred	most_recent_outgoing_call_warm_transferred	Boolean	Whether the call was warm transferred to a rep
Most recent outgoing call — booked call	most_recent_outgoing_call_booked_call	Boolean	Whether the call resulted in a booked meeting
Most recent outgoing call — left message	most_recent_outgoing_call_left_message	Boolean	Whether a voicemail was left
Most recent outgoing call — do not call	most_recent_outgoing_call_do_not_call	Boolean	Whether the lead requested not to be called
Most recent outgoing call — no answer	most_recent_outgoing_call_no_answer	Boolean	Whether the call went unanswered
Call pick up	call_pick_up	Boolean	Whether the lead answered the most recent call
Lead answered call from voice agent	has_lead_answered_call_from_voice_agent	Boolean	True if the lead answered any call made by a workflow
Lead replied to text agent	has_lead_replied_to_text_agent	Boolean	True if the lead replied to any text sent by a workflow
Incoming call ended at	incoming_call_ended_at	Timestamp	Timestamp when the last incoming call ended
Outgoing call ended at	outgoing_call_ended_at	Timestamp	Timestamp when the last outgoing call ended
Do Not Call	do_not_call	Boolean	Whether the lead's phone number is on the do-not-call list
Do Not Text	do_not_text	Boolean	Whether the lead's phone number is on the do-not-text list

Meeting Activity

Field	API name	Type	Description
Meeting scheduled	call_scheduled	Boolean	Whether a meeting has been scheduled
Meeting scheduled at	call_scheduled_at	Timestamp	Timestamp of the upcoming scheduled meeting
Calendar shown	call_calendar_shown	Boolean	Whether a calendar has been shown to the lead
ChiliPiper assignee	chilipiper_assignee_id	String	ChiliPiper assignee ID from the booking confirmation

Sign Up Info

Field	API name	Type	Description
Webform submitted	webform_submitted	Boolean	Whether the lead has submitted a webform

Spara Questions

Field	API name	Type	Description
Call interest	call_interest	Picklist	Type of conversation the lead expressed interest in. Talk to sales — wants to speak with a sales rep Talk to support — has a support or technical issue Product demo — interested in seeing a product demo Unspecified — expressed intent to talk but type is unclear
Support interest	support_interest	Boolean	Whether the lead has a support issue

These are default fields. Any question your agent asks can create additional custom fields in this category.

Advertising & Tracking

Field	API name	Type	Description
UTM campaign	utm_campaign	String	UTM campaign parameter from the lead's URL
UTM source	utm_source	String	UTM source parameter from the lead's URL
UTM medium	utm_medium	String	UTM medium parameter from the lead's URL
UTM term	utm_term	String	UTM term parameter from the lead's URL
UTM content	utm_content	String	UTM content parameter from the lead's URL
GCLID	gclid	String	Google Click Identifier for Google Ads attribution
GCL AW	gcl_aw	String	Google Ads attribution cookie value (_gcl_aw)
GCL AU	gcl_au	String	Google Click Linker cookie value (_gcl_au)

Time & Date

Field	API name	Type	Description
Current time (UTC hour)	current_time_utc_hour	Integer	Current hour in UTC
Current time (UTC minute)	current_time_utc_minute	Integer	Current minute in UTC
Current time (UTC weekday)	current_time_utc_weekday	Integer	Current day of the week in UTC
Current timestamp (UTC)	current_timestamp_utc	Timestamp	Full current timestamp in UTC

Deanonymization Fields

Populated by Deanonymization when a visitor is identified. These fields are read-only and deliberately namespaced with a deanonymized_ prefix: a vendor's identity guess is kept separate from the primary identity fields (email, first_name, company_name, …), so it never overwrites data the lead provided or your CRM synced. See Trust Hierarchy.

Field	API name	Type	Description
Deanonymized company name	deanonymized_company_name	String	Company name resolved by the deanonymization provider
Deanonymized company domain	deanonymized_company_domain	String	Company domain resolved by the provider
Deanonymized company LinkedIn URL	deanonymized_company_linkedin_url	String	Company LinkedIn page URL
Deanonymized company size	deanonymized_company_size	String	Company-size bucket label, e.g. "Large (1,000 - 4,999 Employees)"
Deanonymized industry	deanonymized_industry	String	Industry-taxonomy label, e.g. "Software > Security"
Deanonymized company revenue	deanonymized_revenue	String	Company-revenue bucket label, e.g. "Large ($100MM-$200MM)"
Deanonymized email	deanonymized_email	String	Email resolved by the provider (business email when available)
Deanonymized first name	deanonymized_first_name	String	First name resolved by the provider
Deanonymized last name	deanonymized_last_name	String	Last name resolved by the provider
Deanonymized job title	deanonymized_title	String	Job title resolved by the provider
Deanonymized department	deanonymized_department	String	Department resolved by the provider
Deanonymized seniority	deanonymized_seniority	String	Seniority bucket label, e.g. "Csuite", "Management"
Deanonymized professional group	deanonymized_professional_group	String	Professional-group label, e.g. "IT Professional"
Deanonymized LinkedIn URL	deanonymized_linkedin_url	String	LinkedIn profile URL resolved by the provider
Deanonymized first visit at	deanonymized_first_visit_at	Timestamp	When the provider first saw this visitor on the site
Deanonymized last visit at	deanonymized_last_visit_at	Timestamp	When the provider most recently saw this visitor on the site
Deanonymized unique pages visited	deanonymized_unique_pages_visited	Integer	How many distinct pages the provider has seen this visitor view

CRM Fields

Any field synced from Salesforce, HubSpot, or Marketo appears alongside the built-in fields, with the API name shown on the Data Model page. A few CRM-related built-ins:

Field	API name	Type	Description
Salesforce URL	salesforce_record_url	String	URL to the lead's Salesforce record
HubSpot URL	hubspot_record_url	String	URL to the lead's HubSpot contact record
Is primary contact	is_primary_contact	Boolean	Whether this lead is the primary contact on their CRM account
Salesforce Lead ID	salesforce_lead_id	String	ID of the lead's Salesforce Lead record, once synced
Salesforce Contact ID	salesforce_contact_id	String	ID of the lead's Salesforce Contact record, once synced
HubSpot Contact ID	hubspot_contact_id	String	ID of the lead's HubSpot Contact record, once synced
Marketo Lead ID	marketo_lead_id	Integer	ID of the lead's Marketo Lead record, once synced

See CRM integrations for setup instructions.

Workflow Fields

A few additional read-only fields — such as whether the lead replied to an email sent by the current workflow, or how many times they opened its emails — exist only in the context of a running workflow. They appear in the workflow editor's field pickers where they apply.