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Connecting HubSpot

How to connect Spara to HubSpot and configure lead syncing.

This guide walks you through connecting Spara to HubSpot so that lead conversations and field data sync automatically to your CRM.

For a full feature reference, see Hubspot (CRM).

What Syncs

Once connected, Spara can:

  • Write conversation data and field values to matching HubSpot Contacts (Push)

  • Create new HubSpot Contacts when no match is found

  • Import existing HubSpot Contacts into Spara as Leads (Pull)

1

Navigate to Integrations

Go to Settings > Integrations and find the HubSpot card. Click Authorize.

You need Manager or Integrator permissions to connect integrations. See User Management for role details.

2

Authorize with HubSpot

You'll be redirected to HubSpot to grant Spara access. Log in with an account that has admin or integration permissions. The connection is established automatically — no additional configuration is required in HubSpot.

3

Configure Push Rules

Under Push Rules, enable the sync behaviors you want:

  • Update matching, pre-existing HubSpot Contact — Spara writes data to a Contact when a Lead matches by email or HubSpot ID

  • Create HubSpot Contact when no match is found — Spara creates a new Contact if no match exists (requires the update option to be enabled)

4

Map fields

Under Data Model Sync, set up field mappings between Spara Lead fields and HubSpot Contact properties. For each mapping:

  1. Choose a Spara Lead Field (e.g., First name, Company, or any custom field)

  2. Choose the corresponding HubSpot Contact Field

  3. Set the Write rule — overwrite existing values, or only write when the field is empty

For a full list of available Spara fields, click View your Data Model within the HubSpot settings page, or go to Data Model.

5

Save and verify

Click Save to activate the connection. New lead activity will begin syncing to HubSpot immediately.

To verify, have a test lead interact with your Spara agent and check that a corresponding Contact appears or is updated in HubSpot.

Troubleshooting

Reconnection required

If the HubSpot card shows "Reconnection required," Spara's access token has expired. Go to Settings > Integrations > HubSpot, click Deauthorize, then authorize again.

Disconnecting

To disconnect HubSpot, go to Settings > Integrations > HubSpot and click Deauthorize. Your field mappings are preserved if you reconnect later.

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