# Connecting HubSpot

This guide walks you through connecting Spara to HubSpot so that lead conversations and field data sync automatically to your CRM.

For a full feature reference, see [Hubspot (CRM)](/integrations/crm-integrations/hubspot-crm.md).

## What Syncs

Once connected, Spara can:

* Write conversation data and field values to matching HubSpot Contacts (Push)
* Create new HubSpot Contacts when no match is found
* Import existing HubSpot Contacts into Spara as Leads (Pull)

{% stepper %}
{% step %}

#### Navigate to Integrations

Go to [**Settings > Integrations**](https://app.spara.co/organization/integrations) and find the HubSpot card. Click **Authorize**.

{% hint style="info" %}
You need Manager or Integrator permissions to connect integrations. See [User Management](/platform/settings/user-management.md) for role details.
{% endhint %}
{% endstep %}

{% step %}

#### Authorize with HubSpot

You'll be redirected to HubSpot to grant Spara access. Log in with an account that has admin or integration permissions. The connection is established automatically — no additional configuration is required in HubSpot.
{% endstep %}

{% step %}

#### Configure Push Rules

Under **Push Rules**, enable the sync behaviors you want:

* **Update matching, pre-existing HubSpot Contact** — Spara writes data to a Contact when a Lead matches by email or HubSpot ID
* **Create HubSpot Contact when no match is found** — Spara creates a new Contact if no match exists (requires the update option to be enabled)
  {% endstep %}

{% step %}

#### Map fields

Under **Data Model Sync**, set up field mappings between Spara Lead fields and HubSpot Contact properties. For each mapping:

1. Choose a **Spara Lead Field** (e.g., First name, Company, or any custom field)
2. Choose the corresponding **HubSpot Contact Field**
3. Set the **Write rule** — overwrite existing values, or only write when the field is empty

For a full list of available Spara fields, click **View your Data Model** within the HubSpot settings page, or go to [**Data Model**](https://app.spara.co/data-model).
{% endstep %}

{% step %}

#### Save and verify

Click **Save** to activate the connection. New lead activity will begin syncing to HubSpot immediately.

To verify, have a test lead interact with your Spara agent and check that a corresponding Contact appears or is updated in HubSpot.
{% endstep %}
{% endstepper %}

## Troubleshooting

### Reconnection required

If the HubSpot card shows "Reconnection required," Spara's access token has expired. Go to [**Settings > Integrations > HubSpot**](https://app.spara.co/organization/integrations/hubspot/manage), click **Deauthorize**, then authorize again.

### Disconnecting

To disconnect HubSpot, go to [**Settings > Integrations > HubSpot**](https://app.spara.co/organization/integrations/hubspot/manage) and click **Deauthorize**. Your field mappings are preserved if you reconnect later.


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