# CRM Integrations

Spara has native CRM integrations that enable bidirectional data syncs between your CRM and Spara. Syncing data from your CRM means Spara never reasks questions your team has already answered, and Spara's behavior can react to each lead based on where they are in your sales funnel.

Connect your CRM under [**Settings > Integrations**](https://app.spara.co/organization/integrations).

| CRM                                                            | Reads from CRM                                   | Writes to CRM                                    | Notes                                                        |
| -------------------------------------------------------------- | ------------------------------------------------ | ------------------------------------------------ | ------------------------------------------------------------ |
| [Salesforce](/integrations/crm-integrations/salesforce.md)     | Any field on Lead, Contact, Account, Opportunity | Any field on Lead, Contact, Account, Opportunity | Supports owner-based routing to specific sales rep calendars |
| [Hubspot (CRM)](/integrations/crm-integrations/hubspot-crm.md) | Any Contact property                             | Conversation histories, structured field data    | Flexible and easy to integrate with                          |
| [Marketo](/integrations/crm-integrations/marketo.md)           | Any Lead field                                   | Conversation histories, structured field data    |                                                              |

In addition, Spara provides [https://docs.spara.com/developers/spara-api/webhooks](https://docs.spara.com/developers/spara-api/webhooks "mention") and [https://docs.spara.com/developers/spara-api/web-api](https://docs.spara.com/developers/spara-api/web-api "mention") for completely customizable workflows and data flows into and out of your CRM.


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