CRM Integrations

How to integrate Spara with your CRM.

Spara has native CRM integrations that enable bidirectional data syncs between your CRM and Spara. Syncing data from your CRM means Spara never reasks questions your team has already answered, and Spara's behavior can react to each lead based on where they are in your sales funnel.

Connect your CRM under Settings > Integrations.

CRM	Reads from CRM	Writes to CRM	Notes
Salesforce	Any field on Lead, Contact, Account, Opportunity	Any field on Lead, Contact, Account, Opportunity	Supports owner-based routing to specific sales rep calendars
Hubspot (CRM)	Any Contact property	Conversation histories, structured field data	Flexible and easy to integrate with
Marketo	Any Lead field	Conversation histories, structured field data

In addition, Spara provides Webhooks and Web API for completely customizable workflows and data flows into and out of your CRM.