Explorium (Lead Enrichment)
Enrich leads with verified contact and company data from Explorium the moment their work email is captured.
Explorium is Spara's Lead Enrichment provider. When a lead shares their work email address, whether typed in chat, submitted through a webform, or passed in via query parameters, Spara sends it to Explorium and enriches the lead record with verified contact and company data. Enrichment runs in the background and typically completes within seconds.
Enabling Explorium
Enrichment shows as On under Settings > Signals in the Spara platform; like the rest of Signals it is managed by Spara, so there is nothing to configure on your side. Enrichment triggers automatically whenever a lead's work email is captured.
Enrichment requires a work email address. Personal email domains (Gmail, Yahoo, Outlook, Hotmail, etc.) are excluded because they can't be reliably matched to contact or company records.
Fields captured
Explorium returns two layers of data: fields written directly to the lead record, and a richer enrichment profile shown on the lead page.
Fields written to the lead
These fields are saved to the lead record, so they're available in workflow conditions, agent context, and CRM field mappings. A field is only written if it exists in your account's Data Model; if you've customized which fields your account collects, enrichment respects that configuration.
First name
From the contact's full name
Last name
From the contact's full name
Job title
Current role at their company
Seniority
Level (e.g., Director, VP, C-Suite)
Department
Functional area (e.g., Engineering, Marketing)
Location
City, region, and country
LinkedIn URL
Contact's LinkedIn profile
Company name
Matched from the email domain
Company website
Company website URL
Company LinkedIn URL
Company's LinkedIn page
Industry
Primary industry classification
Ticker
Stock ticker, for public companies
Address
Company headquarters region and country
Business email domain
The lead's company email domain
Enrichment profile
Alongside the fields above, Spara stores a fuller profile that appears on the lead page and is available to your agents in conversation:
Background
Summary of current role, prior roles, and education
Skills & interests
Professional skills and interests from the contact's profile
Revenue
Estimated annual revenue range
Headcount
Approximate employee count range
Business model
Description of what the company does and how
Products
Key products or value propositions
Corporate objectives
Strategic focus areas, drawn from public filings where available
Competitors
Known competitors in their space
Not all fields are guaranteed on every match; availability depends on Explorium's coverage for each contact and company.
Match rates
Explorium matches at two levels, and the rates differ:
Company-level matches are domain-based, so most legitimate business email domains resolve. Expect coverage on the large majority of work emails.
Person-level matches depend on the specific contact appearing in Explorium's dataset. Coverage is typically strongest for US-based contacts at established companies and lower for very small companies or newly created addresses.
When a person-level match fails, the lead keeps any company-level data that resolved, and enrichment can run again later if the lead's email changes.
Using the data
Agent context: agents reference enriched data in their responses, tailoring the pitch to the lead's company size, industry, or role.
Workflow conditions: route leads in Workflows based on enriched fields like seniority or industry.
CRM syncing: enriched fields sync to your connected CRM through your CRM Integrations field mappings. See Developer: Spara Objects & Fields for how fields map to CRM objects.
FAQ
How often does enrichment run?
Enrichment runs when a lead's work email is first captured, and again if their email address changes. Company data is refreshed periodically so information like revenue and headcount stays current.
Will enrichment overwrite data the lead provided?
Enrichment fills in lead fields alongside conversation-gathered data. The lead's email address itself is never modified by enrichment.
What's the difference between Explorium and Vector?
Vector (Deanonymization) identifies anonymous visitors using IP and identity-resolution signals, with no email required. Explorium starts from a known work email and layers on verified contact and company data. Vector is the first guess at who someone is; Explorium fills in the full picture once you have a confirmed identity.
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