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Explorium (Lead Enrichment)

Enrich leads with verified contact and company data from Explorium the moment their work email is captured.

Explorium is Spara's Lead Enrichment provider. When a lead shares their work email address, whether typed in chat, submitted through a webform, or passed in via query parameters, Spara sends it to Explorium and enriches the lead record with verified contact and company data. Enrichment runs in the background and typically completes within seconds.

Enriched company data in the Account section of the lead page.

Enabling Explorium

Enrichment shows as On under Settings > Signals in the Spara platform; like the rest of Signals it is managed by Spara, so there is nothing to configure on your side. Enrichment triggers automatically whenever a lead's work email is captured.

Fields captured

Explorium returns two layers of data: fields written directly to the lead record, and a richer enrichment profile shown on the lead page.

Fields written to the lead

These fields are saved to the lead record, so they're available in workflow conditions, agent context, and CRM field mappings. A field is only written if it exists in your account's Data Model; if you've customized which fields your account collects, enrichment respects that configuration.

Field
Description

First name

From the contact's full name

Last name

From the contact's full name

Job title

Current role at their company

Seniority

Level (e.g., Director, VP, C-Suite)

Department

Functional area (e.g., Engineering, Marketing)

Location

City, region, and country

LinkedIn URL

Contact's LinkedIn profile

Company name

Matched from the email domain

Company website

Company website URL

Company LinkedIn URL

Company's LinkedIn page

Industry

Primary industry classification

Ticker

Stock ticker, for public companies

Address

Company headquarters region and country

Business email domain

The lead's company email domain

Enrichment profile

Alongside the fields above, Spara stores a fuller profile that appears on the lead page and is available to your agents in conversation:

Data
Description

Background

Summary of current role, prior roles, and education

Skills & interests

Professional skills and interests from the contact's profile

Revenue

Estimated annual revenue range

Headcount

Approximate employee count range

Business model

Description of what the company does and how

Products

Key products or value propositions

Corporate objectives

Strategic focus areas, drawn from public filings where available

Competitors

Known competitors in their space

Not all fields are guaranteed on every match; availability depends on Explorium's coverage for each contact and company.

Match rates

Explorium matches at two levels, and the rates differ:

  • Company-level matches are domain-based, so most legitimate business email domains resolve. Expect coverage on the large majority of work emails.

  • Person-level matches depend on the specific contact appearing in Explorium's dataset. Coverage is typically strongest for US-based contacts at established companies and lower for very small companies or newly created addresses.

When a person-level match fails, the lead keeps any company-level data that resolved, and enrichment can run again later if the lead's email changes.

Using the data

  • Agent context: agents reference enriched data in their responses, tailoring the pitch to the lead's company size, industry, or role.

  • Workflow conditions: route leads in Workflows based on enriched fields like seniority or industry.

  • CRM syncing: enriched fields sync to your connected CRM through your CRM Integrations field mappings. See Developer: Spara Objects & Fields for how fields map to CRM objects.

FAQ

How often does enrichment run?

Enrichment runs when a lead's work email is first captured, and again if their email address changes. Company data is refreshed periodically so information like revenue and headcount stays current.

Will enrichment overwrite data the lead provided?

Enrichment fills in lead fields alongside conversation-gathered data. The lead's email address itself is never modified by enrichment.

What's the difference between Explorium and Vector?

Vector (Deanonymization) identifies anonymous visitors using IP and identity-resolution signals, with no email required. Explorium starts from a known work email and layers on verified contact and company data. Vector is the first guess at who someone is; Explorium fills in the full picture once you have a confirmed identity.

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