Vector (Deanonymization)
Identify anonymous website visitors with Vector's identity resolution before they introduce themselves.
Vector is Spara's Deanonymization provider. When a visitor lands on a page where Spara is installed, Vector attempts to match them to a known person or company using privacy-safe identity resolution. A successful match gives your agents context about who they're talking to before the visitor has typed a single message, and can create a lead record for a visitor who never engages at all.
Enabling Vector
Your current provider and trigger mode are visible under Settings > Signals in the Spara platform. The settings are managed by Spara: your Spara point of contact enables Vector for your account and configures which trigger mode applies:
Off
Never runs
On engagement (default)
When a visitor sends at least one message in chat
Default for accounts with Vector enabled
All Site Traffic
On every page visit, regardless of chat interaction
Additional charge; coordinate with your Spara point of contact
Once enabled, matched data flows into your lead records automatically. There is nothing to configure on your side.
Each account runs one deanonymization provider at a time. If your team cares more about account-level signals than individual identities, Bombora (Deanonymization) is the company-level alternative.
Fields captured
When Vector resolves a visitor, Spara writes the match to dedicated deanonymization fields on the lead record. Keeping these separate from visitor-provided fields means a probabilistic match never overwrites information the lead gave you directly.
Deanonymized First name
Contact's first name, when matched at the person level
Deanonymized Last name
Contact's last name, when matched at the person level
Deanonymized Email
Business email when available, otherwise personal email
Deanonymized Job title
Contact's current role
Deanonymized Department
Contact's functional area
Deanonymized LinkedIn URL
Contact's LinkedIn profile
Deanonymized Company name
Matched company
Deanonymized Company domain
Matched company's website domain
Deanonymized Company LinkedIn URL
Matched company's LinkedIn page
Deanonymized First visit at
Timestamp of the visitor's first tracked visit
Deanonymized Last visit at
Timestamp of the visitor's most recent tracked visit
Deanonymized Unique pages visited
Count of distinct pages the visitor has viewed
Spara also captures the visitor's browsing journey from Vector, including first-touch UTM parameters (source, medium, campaign, content, term), page view history, and audience segment membership. This journey data is stored on the lead's deanonymization profile.
All fields follow the structure described in Data Model. Not every field is populated on every match; person-level fields are only present when Vector resolves the specific individual, not just their company.
Match rates
Deanonymization is probabilistic. Expect:
Person-level matches on roughly 15 to 30% of US-based traffic, depending on your visitor base and Vector's coverage of that audience.
Company-level matches at a meaningfully higher rate, since corporate IPs and networks resolve to a company even when the individual can't be identified.
US-only coverage. Vector is geofenced to the United States to comply with US privacy regulations. International visitors are not matched.
Email is rarely returned. Vector's dataset does not reliably include email addresses. Collecting email through the conversation remains the most reliable path to email capture.
Using the data
Because Vector's matches are written as lead fields, they work everywhere fields work:
Workflow enrollment: reference deanonymized fields in Workflows conditions, for example "Deanonymized Company domain is defined", to act on visitors from target accounts even if they never chat.
CRM syncing: map deanonymized fields to CRM properties in your CRM Integrations settings.
Lead review: the Leads page includes an Identification filter to segment self-identified leads from deanonymized ones.
For how deanonymized leads appear in the platform, including identity confidence icons, see Deanonymization.
FAQ
Do I need to change my website to use Vector?
No code changes are needed beyond the standard Spara snippet. However, Vector requires customers to update their Privacy Policy and Consent Management Platform (CMP) to disclose the use of third-party data partners. Confirm with your Spara point of contact if you have not already done so.
Can Vector data overwrite what a lead told us in chat?
No. Vector's matches are written to dedicated deanonymized fields, separate from visitor-provided fields. Visitor-provided data always takes precedence in the lead's identity.
Is Vector compliant with privacy regulations?
Vector uses privacy-safe data sources and does not rely on third-party cookies. Vector is SOC 2 Type 2, GDPR, and CCPA compliant.
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