Knowledge
How to train Spara agents on your company's knowledge base.
Spara agents are trained on your company's knowledge base — product information, marketing content, and key talking points. The Knowledge page is where you manage all of the sources your agents use to answer lead questions accurately.
Knowledge is different from your agent's prompt. The prompt defines how the agent behaves; knowledge defines what the agent knows.
Knowledge Sources
Webpages
Spara indexes your publicly available marketing website, including multiple subdomains (e.g., your product documentation site). This is where agents learn the bulk of information about your company.
The Webpages tab shows a domain hierarchy of all indexed pages. You can:
Toggle training — Enable or disable individual pages or entire domains
Search — Find specific pages by URL or content
Review content — View what Spara has indexed from each page
Documents
Upload files for Spara to learn from. Supported formats:
PDF
DOCX
Markdown
Maximum file size is 25MB. Documents can be uploaded via drag-and-drop or file picker.
Each document can be set to For training (active) or Archived (excluded from agent knowledge). Use filters to find documents by file type, status, or last updated date.
Spara also supports syncing documents from external platforms:
Key Questions
Key Questions are the most important questions your leads will ask. Each question has:
Current Response — How Spara currently answers this question
Ideal Response — The best possible answer, written by you
When you edit an Ideal Response, Spara recalculates its Current Response to incorporate your guidance. The agent won't copy your answer word-for-word — it uses the key information naturally within conversations.
Key Questions are categorized as: Value Prop, Product, Sales & Process, Competitive, Sensitive, or Misc. Each can be marked as "Reviewed" or "To review" to track your progress.
Key Questions are the fastest way to improve agent accuracy on specific topics. If a lead asks something and the agent gets it wrong, add it as a Key Question with the ideal response.
How Agents Use Knowledge
When a lead asks a question, Spara searches across all enabled knowledge sources — webpages, documents, and key questions — to find relevant information. The agent then incorporates that information into its response, following the tone and rules defined in its prompt.
Knowledge is shared across all agents in your organization. Any change to your knowledge base takes effect immediately for all agents.
FAQ
How often are webpages re-indexed?
Spara periodically re-crawls your website to keep the knowledge base current. If you need an immediate refresh after a website update, contact your Spara representative.
Can I see what the agent knows about a topic?
Yes. Use the Key Questions tab to review how the agent responds to specific topics. You can also test your agents on the Testing page to verify responses in real time.
What if I upload conflicting information?
Spara uses the most recently updated information and gives priority to Key Questions over webpages. If you notice conflicting answers, update the relevant Key Question with the correct Ideal Response.
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